And for LVMH, the record-breaking deal introduced an opportunity to double the revenue of its smallest division – watches and jewellery – with a brand aligned with its values of heritage, tradition, and luxury craftsmanship. “They are one of the best advertising,” says the Mayfair-based designer, whose work has been embraced by rappers corresponding to Nines, Skrapz and their fellow Ice City Boyz. Mentioned in “Same Way”, a monitor from Nines’s Crop Circle album, Chiefer noticed a jump in attention after the collective began carrying his bussdown diamond pendants. “Those went viral as a outcome of no one was doing that type of custom work,” says Chiefer. The jewels worn by hip-hop’s elite have bolstered rap’s journey from underground genre to cultural drive.
- The movie star’s penchant for high jewellery continues to draw attention at present.
- The promotion is being held in collaboration with the Israel Ministry of Economy.
- For an affordable possibility, the brand also finishes items in gold-plated brass (with an anti-tarnish barrier, so every thing stays pristine).
- Jewellery continues to be a brilliant spark amidst the Covid gloom that’s pervaded our lives these last two years.
- Go forward and add the designers at Susan Fang, Ulla Johnson, Giambattista Valli to the listing of oldsters continuously thinking about the Roman Empire.