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This examine defines an affective experiential state as an emotional experience of delight or displeasure resulting from Ant Forest’s usage. Literature suggested that emotional stimuli play a big function in evoking and arousing emotional experiences (Eroglu et al., 2003;Kawaf et al., 2012). Among them, the S-O-R model is more widely utilized to advertising, as it can predict customers’ behaviors by combining it with external stimulus variables (e.g., cognitive and perceived service quality) .
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