The novelty dimension may hold consumers exploring a shopping website, whereas the complexity dimension might induce impulse purchases. Subsequently, risk and trust would also are two essential components affecting folks’s’ conduct in digital environments. There are three elements could influence folks to do the buying decision, firstly, folks can’t examine whether the product satisfy their wants and desires earlier than they receive it. Finally, buyer may afraid that they can’t fully perceive the language utilized in e-sales.
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