Although some cruisers prolong the cruise expertise with pre- and post-cruise packages on the port of departure, most cruisers travel to the departure port on the day of the cruise. Arriving by car, bus, and aircraft from varied origins throughout the United States and beyond, passengers assemble in specifically designed dockside facilities. Similar to checking in at a lodge, it is here that passengers show essential documentation and fill in a wide selection of types, including those indicating how they will pay for onboard expenses similar to shore excursions, gratuities, alcohol, shopping, gambling, and private incidentals. Most cruise strains use keyless entry techniques that double as onboard credit cards, safety checks, and room keys.

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Furthermore, only 15 percent of Americans who may afford a vacation and who travel for pleasure have taken a cruise (CLIA, 2000, 2003; NFO Plog). Contemporary Cruise strains embody Carnival, Costa, Disney, Norwegian, and Royal Caribbean International. Because pace was now not a central issue, the streamlined profile of the ocean liner yielded to passenger calls for for more space and greater variety …